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1. I do most of my business by referral…why do I need to advertise?
Answer: This is the biggest mistake made by small businesses. Of course referrals are a big part of your business…at least they should be. That means that you have a quality business. But referral business if very slow and almost non-existent for new businesses. In order for your business to grow you need to advertise to gain customers quickly. You constantly lose customers from people who move or pass away or just in the area temporarily…That’s just a fact. It is a very simple formula and that is why it is important to advertise.
2. I’m on a very tight budget…how can I advertise with a small budget?
Answer: Most businesses that are just starting out have very small or no advertising budget to work with. The key is to be creative. A good start is to check out the section called Guerilla Marketing. There you will find several effective and inexpensive ways to advertise your business.
3. How do I know what type of advertising works best?
Answer: Ah…that is the million dollar question for every business. And to be honest, there is no perfect answer. It depends on where you live and what type of business you have. Most businesses have to spend the first couple of years trying some different things before they find out what works best for them. The good thing is you found this site. Take some time and search through our library of information and learn from other businesses in your industry what has worked for them.
4. I have been advertising a lot and I’m still not getting more business…What am I doing wrong?
Answer: Unfortunately, you may not be doing anything wrong. Sometimes when we think we have a great business idea we are so convinced that it will be a success we don’t even consider the possibility it will fail. Businesses fail for a variety of reasons, but sometimes it is as simple as there not being a market in your area for your product or service. I know that it is not easy to hear, but you need to take a honest look at your business and realize that it just might not work. Unfortunately, most businesses wait until it’s too late and lose everything. If you are starting to question how viable your business is…it is time to think about what to do next.